The original concept comes from architects Studio Four ( studiofournews.com ). The modeling process was pretty standard.
The hardest part was to recreate the environment and adding some personal touches. I used differents scripts/ plugins but one of the greatest (among many others) was Forest Pro for recreating this dry environment. For those who could be interested in technical stuff, the lighting was provided by two V-Ray Dome light using HDR skies (one for diffuse and the other one for reflect/ spec and background).
3ds max - V-Ray - Forest Pro - Marvelous - Ps.