Zoran has always been interested in arts. He realized 3d is his love and started working to make it his full time job. In 2001 he joined to form Arscom Studio, and they pushed hard to satisfy their clients worldwide offering good quality work.
Architecture, Digital Art, Photography.
Could you describe your career path to us in a few words? When did it start and how did you get involved with this job?
I"ve always been interested in arts and various traditional drawing and painting techniques. After 2 years of studying architecture at IstitutoUniversitario di Architettura Venezia, Venice) I switched to the industrial design course (Accademia Italiana Atre Moda e Design, Florence) and that"s when I first got in contact with the 3D world. Even though I had been working in my profession for years, I realized 3D is my love and started working so as to make it my full time job.
In 2001 my friend Omar (web designer) and I cooperated and formedArscom Studio. Since then we have been doing our best and have worked really hard to satisfy our clients by offering themgood quality, commercial work and highly professional attitude, working for clients worldwide.
Is 3dart only a job for you or something more? Please tell us your feelings about 3dart.
For me it is definitely more than just a job that needs to be done. I try to give a personal touch and effort in commercial projects, but I keep it balanced according to the project requirements and level. On the other hand, working on personal stuff and experimenting feeds my passion and curiosity.
Have you ever won an award for your work or even any distinctions at the forums you participated in?
Yes, I have participated in many online contests and had the luck to win some of them. At two points in my career I devoted some time for this kind of projects. The first series I did, was back in 2000 when I reached a point that gave me enough confidence to try and compete with others. Good results gave me some extra motivation.(you can find the old contest works on my personal FB page).
The second series was in 2009 when I took part in 3 quite popular contests and I was among the winners in all of them.("1st rendering competition" / Evermotion 1st place, "Quinta" /3D Allusions, 1st place and "Wish you were here" / vizdepot, 3rd place)
Contests are a win-win situation because you aren’t considered a loser even if you aren’t among the winners as the approach is different from the commercial work. One gets to learn a LOT and try stuff that sometimes can"t be done in everyday work. Following other competitors’ progress, commenting and reading others’ suggestions helps to develop skills very much.
My personal but also our commercial work drew a lot of attention at the various specialized forums and this way of promoting also brought new customers, so I encourage people to interact as much as they can and show what they do. Even if constructive criticism is not so common, one can still get good feedback and help from fellow professionals and this helps in raising the quality.
Which are your plans, or better your goals for the future?
My target is to continue providing good service in the commercial section. Personally,I"d like to take part in a few more competitions but unfortunately I wasn’t able to finish the few last ones as work took over. I"m really excited about new ways of using RT technology in production and I’m looking forward to what this can bring to the arch.viz world and the way it can and will change our work.
Please give some advice to our members who would like to join Vray world Club. How can they be inspired to create their personal projects?
The best advice I can give is to keep practicing and learning new stuff, get to know the standards so you can try to modify them, don"t be afraid to copy the work of others in order to learn but be sure to bring your personal touch in order to improve it, and then reinvent the usual to obtain something unique. Most of all, have fun and do it with passion!