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BMW XS Concept

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100% Concept idea, 3D modeling, texturing, lighting & shading, rendering, compositing & post production

BMW XS Concept was created after some old sketches I did long time ago. I do not like getting into very commercial type of designs. I like to express my own “raw” visions which some might or might not find them very appealing. This is a hydrogen concept SUV with retro-futuristic influences.



3ds Max - ZBrush - V-Ray - Ps - Nuke - Ae.


I enjoyed exaggerating on some interior details while keeping an overall minimalist design. The interior is intended to avoid any type of buttons, only touch-sensitive displays based on a high level of semiotics, thus using more symbols than crowded texts, unlike industry tendency. While the exterior volumes and shapes express the industrial design “flare”, on the interior I wanted to achieve a more organic feeling. The pulsing lights creates the resemblance of a blood network of a car that is “alive”. This I called “mood fog” and also has the ability of reflecting driver’s state of mind. This can have 2 purposes: better fusion between car and driver, and also some sort of a traffic caution since some driver’s moods are more predisposed for unpredictable actions. The ceiling can switch between transparent to opaque by releasing a gas between 2 layers of glass. The exterior wheels have non-rotating caps which are LED displays.
The concept was featured on several automotive websites like and on some Romanian national TV stations.




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